AT&T, an company that is already monumental in their vast array of products. Home phones, business lines, multiple Internet options, the newer Uverse addition to cable and TV and of course wireless service.
AT&T's roots stretch back to 1875 when they were the monopoly of the telecommunications industry in the 19th century.
In modern times, AT&T is now pushing forward to become the top provider for cell phone users.
n an effort to become #1 wireless company, as in the company with the most customers, AT&T is making a $39 billion purchase and buying out a well known company called T-Mobile.
This transaction will put AT&T's customer base higher than the infamous "do you hear me now" Verizon wireless.
Celebration may not be a long lived event for AT&T once they gain the top spot.
AT&T customers have been primarily loyal because of plans such as the roll over minutes, and the infamous IPhone.
The problem is, that the special pricing and products in reality are not comparable in value to other companies such as sprint, Verizon and even the increasingly popular pre-paid companies such as boost and virgin.
AT&T tacks on fees for data plans and special packages for different phones, when the same services can be received at another company for even a few dollars cheaper.
In the midst of rise in unemployment, unless the customer doesn't have to make the extra effort to stretch their dollars, plans will ultimately out way the fancy gadgets.
Consumers can now get blackberries at a flat rate each month, no hidden fees and contracts.
Verizon is making their mark with the IPhone, no longer leaving AT&T with the highly sought after technology.
Just because AT&T decides to acquire a company large in loyalty does not mean that the customers will decide to take their business else where.
Unless AT&T decides to take some drastic measures to make their pricing comparable to the competitors in their field, the celebration may be a short party.
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